Privacy Policy

Privacy Policy

YM Inc. (Sales), (”Urban Planet” or ”we“) and its Affiliates (as such term is defined in the Terms and Conditions located at respect your privacy and this policy (the ”Privacy Policy “) describes how we are committed to protecting your personal information. When you use, its app version and any existing or future related websites or apps, including websites and apps of Affiliates (the “Site”), we may collect, store, use and disclose information about you in accordance with this privacy policy.  This policy describes in detail how we collect, store, use and protect any information you provide to us and describes the following:

  • why we collect your personal information;
  • what information is collected by Urban Planet;
  • how we use and store your information;
  • how we may share information;
  • how to contact Urban Planet.

You may visit our Site without identifying yourself or providing any personal information. In certain circumstances, we may also ask you to provide us with certain personal information for the purposes set out in this Privacy Policy or to access certain functions of the Site.

At Urban Planet, you decide how we communicate with you. We respond to your customer inquiries using the contact details you have provided to us. We may send you promotional material by mail, Facebook, X (formerly, Twitter), YouTube, Flickr, Tumblr, Vimeo, Pinterest, Instagram, email, text message (SMS), and other forms of communication to your personal device or otherwise. This Privacy Policy explains how you can choose how we communicate with you.

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, do not download, register with, access or use our Site. By downloading, registering with, accessing or using the Site, you indicate that you understand, accept, and consent to the practices described in this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of our Site after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates.

Personal Information

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define "personal information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business contact information.

Unsolicited emails and phone calls

Do not provide or send any personal information (particularly financial or credit card information) that is requested of you through an unsolicited email or phone call that appears to be from Urban Planet or one of its Affiliates. We will not contact you to request such information; We will only request such information from you when completing an order through the Site.

Why we collect your personal information

We collect your information in order to provide you with a more personalized, convenient, secure and enjoyable online experience, and for any other purpose set out in this Privacy Policy. We may retain some of your personal information in order to provide you with a personalized welcome and user experience during subsequent visits. We may also ask you to provide us with certain information online in order to fulfill our legal and contractual obligations. Additionally, the collection of your personal information allows us to help detect and address illegal activity or other objectionable conduct online.

What information is collected by Urban Planet

Information about you

We receive and may retain various information that you voluntarily provide to us during a visit to our Site, in an application for employment with us, in correspondence when you contact us or any other information or preference that you provide to us for the purposes set out in this Privacy Policy. This information may include the following:

  • your name, address (including postal code) and telephone number;
  • your date of birth;
  • your location;
  • Your email address;
  • your IP address;
  • photos or videos in which you appear;
  • your curriculum vitae;
  • proof of identity;
  • payment and billing information for purposes of completing an order;
  • any other information that you agree to communicate to us through our Site or by other means, including Facebook, X (formerly, Twitter), YouTube, Flickr, Tumblr, Vimeo, Pinterest, Instagram, SMS text message, or other forms of communication including any other social media.

For purposes set out in this Privacy Policy, or any other purpose which you consent to, we may collect and use real-time information about your device’s location. If you block, disable or otherwise disallow the use of location or tracking technologies on your device, the Site may be inaccessible or certain functions may become unavailable.

We may also receive information about you from other sources in accordance with applicable privacy laws,  including but not limited to up-to-date information about your address or information about your previous employment. This information may help us enhance your user experience.

Cookies and Other Technologies

When you visit our Site or communicate with us, we and our third party service providers may use technological tools that automatically collect information about how you access, navigate and leave our Site. For example, we collect information about what other website you have visited before ours, what type of browser and operating system you use, the IP address from which you visit the Site, the pages you visit and the website you visit when leaving ours. In general, we do not link this type of information to your personal information unless we are conducting an investigation into the security of our Site.

Some of our general and promotional communications use cookies, pixel files and other digital markers. A cookie is a small data file transmitted to your computer by web servers, which allows you to track your browser activity while you are visiting our Site. This information tells us how you use our Site, how we could improve the design and content, and how we could provide you with a better user experience. We do not use cookies to access personal files on your personal device.

Our Site may use pixel files and cookies to administer our online promotional programs. Pixel files and cookies can keep track of your browser so that you can be recognized when you visit other websites. We also use pixel files to find out if you open the promotional communications we send to you. Generally, these pixel files are of limited duration and come from our ad management service providers who may use these pixel files and cookies to load an advertisement from Urban Planet or its Affiliates when you visit certain other third-party websites. We do not control these third parties' tracking technologies or how they use them. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

This Site uses Google Analytics, a web analytics service provided by Google, Inc. (”Google“). Google Analytics uses cookies to allow us to analyze how users use the Site. The information generated by the cookie in relation to your use of the Site (including your IP address) is transmitted to Google, who stores it on its servers. Google may use this information to evaluate your use of the Site, to compile reports on Site activity for website or app operators, and to provide other services relating to Site activity and marketing.

Google may also transfer this information to third parties when required by law or when these third parties process the information on its behalf.  You can refuse the use of cookies by modifying the appropriate settings in your browser; note, however, that if you disable the use of cookies, some areas of the Site may not be accessible or function adequately.

If you prefer not to accept cookies, most browsers will allow you (i) to change their settings so that you are notified each time you receive a cookie, which allows you to decide whether or not to accept it, (ii) delete existing cookies, and (iii) configure your browser to automatically refuse all cookies.

You may also change your email account settings to block the automatic downloading of images which may include certain technological tools that allow us to confirm if you have viewed our email or used certain features. You may also opt out network advertising programs that track your activities across multiple websites to deliver targeted advertising to you. Please see the ”Understanding Online Advertising” and ”Online Behavioral Advertising Opt-Out” pages on the Digital Advertising Alliance of Canada website and the Network Advertising Initiative’s Ad Opt-Out page .

The aforementioned websites offer tools to find out if Urban Planet or its Affiliates may have cookies in your browser and how to remove them. You will continue to receive other types of advertising from member companies, but they will not be based on your interests. Since deleting cookies from a browser may remove your opt-out preferences, you should use these tools regularly to ensure that your preferences are up to date.

How we use your personal information

Call for audition or search for models for our company:

From time to time we may seek models for Urban Planet or its Affiliates. If we post a call for auditions or require models for our business, we will indicate the type of information, photographs or videos we would like to receive and if you provide us with your information in response to this request, your consent will include a consent to our right to share the information and content you provide with modeling agencies or third party art agencies for the purposes of the call for auditions or model search.

Job opportunities:

You may send us your resume by uploading it to our Site, or by email to apply for certain positions offered in our stores or at our head office in the United States or Canada. Our human resources department (or a third-party human resources service provider) will use this information for the purposes of accessing your candidacy for potential employment with us and for other human resources purposes.

Our service providers and the government:

Some of our business services are performed on our behalf and at our request by other companies. We may securely share your information with designated vendors who provide services on Urban Planet’s behalf, which include but are not limited to hosting, data and promotional service providers, and printing companies. In the course of providing these services, these third-party companies may use some of the personal information you have provided to us for purposes that Urban Planet expressly permits. Such purposes may include but are not limited to keeping our database up to date, managing and monitoring emails and posting promotional offers. We contractually require these third parties to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process personal information following the same standards set out in this policy.

We may also share your personal information with government agencies or other businesses that assist us with fraud prevention or fraud investigations, or where permitted by law or required by contract  for the purposes of protecting Urban Planet and its Affiliates against or prevent actual or potential fraud or unauthorized transactions, or to investigate fraud that has already been committed. Additionally, we may pass your personal information on to third-parties to whom you have given permission to receive such personal information.

Sharing of information within our company:

The information you provide to us may be passed on to the various contact points within Urban Planet and to its Affiliates to the extent that this is necessary for the purposes for which it was collected. We may also share your information with a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Urban Planet’s or its Affiliates’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Urban Planet and its Affiliates about our customers and users is among the assets transferred.

Other uses of personal information:

We may also use information we collect about you or you provide to us, including any personal information:

  • To provide you with the Site and its contents.
  • To provide you with information, products or services that you request from us.
  • To fulfill the purposes for which you provided it or that were described when it was collected or any other purpose for which you provide it.
  • To provide notices about your account.
  • To carry out our obligations and enforce our rights in any contracts with you, including for billing and collection, as applicable, or to comply with legal requirements.
  • To notify you when Site updates are available, and of changes to any products or services we offer or provide though it.
  • To improve our Site or customer relationships and experiences.
  • For marketing purposes.
  • To allow you to participate in interactive features, social media, or other features on our Site.
  • To measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you.
  • For any other purpose with your consent

How URBAN PLANET protects and stores your personal information

Your personal information is kept confidential. They are stored and processed on our computers located in Canada, and maintained by our third-party service providers. Your personal information is subject to the laws of those jurisdictions, including laws that allow access to it for law enforcement purposes. These laws may differ from the laws of your jurisdiction of residence. We use administrative, procedural, and technical measures to protect your information against loss or theft and against unauthorized access or disclosure in order to protect your privacy. These safeguards include firewalls and encryption.

The safety and security of your information also depends on you. Where we have given you (or you have chosen) a password for access to certain parts of Site, you are responsible for keeping it confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information over the Internet, or in your interaction and communication with other.

Unfortunately, the transmission of information via the Internet and mobile platforms is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through the Internet, third party digital networks, websites, mobile devices, the Site, or any social media platforms. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any Site privacy settings or security measures.

We cannot be held responsible for cases of fraud or theft over the Internet. Please be aware of this when providing information through the Site.

By submitting your personal information or engaging with the Site, you consent to the transfer, storage, or processing of your personal information in accordance with this Privacy Policy.

Data Retention

 Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize or aggregate your personal information so that it can no longer be associated with you. We reserve the right to use such anonymize and de-identified data for any legitimate business purpose without further notice to you or your consent. Your consent therefore remains valid after the end of our relationship with you.

Children under the age of 13

Our Site is not intended for children under 13 years of age. No one under age 13 may provide any information, including personal information to or on the Site. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the App or Website or on or through any of its features, make any purchases through the App or Website, use any of the interactive features of the Site, or provide any information about yourself to us, including your name, address, telephone number, email address, or any user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us. Please also note that children under the age of 13 years old cannot answer audition calls, model searches, or apply for a job with URBAN PLANET or any of its Affiliates.

Exercise your choices on the receipt of promotional communications

We want to communicate with you only if this is your wish. If you do not wish to receive communications or promotional information from us, you may do the following:

Write to us at: YM Inc. (Sales), 50 Dufflaw Rd., Toronto, Ontario CANADA M6A 2W1 to the attention of Privacy Officer Shadi Mhaish, Vice President of Finance or by email at:

Use the UNSUBSCRIBE link in every email message we send to you to unsubscribe.

Links to other websites

For your convenience, our Site may provide links, references or pointers to other websites that have their own terms of use and their own privacy and security policies. URBAN PLANET ASSUMES NO RESPONSIBILITY FOR ANY DAMAGES CAUSED BY THEM AND EXPRESSLY DISCLAIMS ANY RESPONSIBILITY FOR THE MANNER IN WHICH THESE THIRD PARTIES COLLECT, STORE, USE OR DISCLOSE YOUR PERSONAL INFORMATION . If you choose to visit any of these websites, you should review the privacy policies that govern them.

In addition, our Site may present content (including through applications or social media platforms) that it retransmits, but which is hosted and made available by third parties. URBAN PLANET ASSUMES NO RESPONSIBILITY FOR ANY DAMAGES CAUSED BY THEM AND EXPRESSLY DISCLAIMS ANY RESPONSIBILITY FOR THE MANNER IN WHICH THESE THIRD PARTIES COLLECT, STORE, USE OR DISCLOSE YOUR PERSONAL INFORMATION . If you choose to view such retransmitted content, you should review the privacy policies that govern it.


How to contact URBAN PLANET

If you would like more information about our privacy policy or our personal information management practices or to request access to, correct, or delete any personal information that you have provided to us, please contact our Privacy Officer, Shadi Mhaish, Vice President of Finance, by email at We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a fee to access your personal information, however, we will notify you of any fee in advance.

We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:

  • Information protected by solicitor-client privilege.
  • Information that is part of a formal dispute resolution process.
  • Information that is about another individual that would reveal their personal information or confidential commercial information.
  • Information that is prohibitively expensive to provide.

If you do not wish to receive promotional material from URBAN PLANET or if you wish to review, verify, correct, or withdraw consent to the use of your personal information, please contact us by email at Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service.

Other policies

Please also see the related policies below for more information:

Social Media Policy, online at

Terms of purchase and sale on the website, online at

For all other questions, please  CONTACT US.


Last Modified: September 25, 2023